The Hobbit get's Christmas Hype.

In December 2012, Peter Jackson's 'The Hobbit' will be released, starring Martin Freeman. With the promise of a royal priemere, hype is already being built up 3 months in advance. With another "Hobbit" Movie coming out next year, this is only the beginning. But with so much hype already created will it last for another year?

Well in my opinion it will. Already we have 3.75" Action Figures released to keep kids entertained. With a Christmas Release as well the Action Figures have been marketed at exactly the right time to be recieved by as many children as possible. With main characters being released such as Bilbo Baggins, Gandalf and the Goblin King kids will be able to play with their favourite characters in the comfort of their own home.

With rumours of a 3-D re-release of The Lord Of The Rings, The Hobbit is also looking back into it's history, allowing fans of The Lord Of The Rings trilogy to remember the past before watching the new installment. With this prequel fim being tipped to be one of the best grossing movies of all time, to gain hype they can re-watch and remember it.

With inclusion of a video games teenagers will get involved by using Xbox and Playstation 3, this means they can get involved in the hype by playing games with their friends.

Moonraker Opening Scene: Micro-Elements.

The opening of Moonraker is based around the theft of a Space Shuttle from an RAF plane and then a dramatic parachute chase in which the protagonist is chased by one of the main antaganists who plans to kill him.

One use of lighting is in the beginning shot where there is a dark tone and just minimal light on the aeroplane carrying the "Moonraker" space shuttle. This dark tone is created to show that it is nightime and also could show that there is a dark situation about to begin, the fact there is no light could also show how stealthy the aeroplane is trying to be to protect it's precious cargo. This establishes to the audience it is an action movie and the darkness of the situation could make the audience feel suspicious as to what is going to happen to the space shuttle due to the lack of light as it could make them feel as if the scene is important in establishing secrets and danger.

There is also the use of a establishing birds-eye view camera shot when the protanganist and antagonist are fighting in mid-air. The use of this establishing birds-eye view shot shows that the brawl is happening at a high distance and that they will fall into the big fields below and die. This conveys the danger of the situation and represents that the stakes are high. This will give a sense of high dramatic tension to the audience and will build interest in the scene.

The Dark Knight Game Tie Ins.

This article by Fuel Industries is discussing how they made a tie-in online game to fit in with the release of the new movie. It was published in July 2008 which was when the game was released along with the film. The idea of the game was to get the audience active, the promise of exclusive content also tends to draw viewers in. In a few days the game had shot past 100,000 unique viewers. Lots of sites inserted the game into them including Batman fansites and also over gaming and film websites.

Terminator, Editing within the Opening Scene

The opening of Terminator takes the audience to a desolate Los Angeles of the future. The editing is fast paced to create a feeling of displacement and turmoil. In the scene where Schwarzenneger faces the gang we see cuts from a switchblade, to actor, to hand, to villan falling, but what you do not see is the blade going into the antagonist. The editing creates the impression that the 'hero' is quick thinking and phyiscally powerful. Already the spectators/audience feel Schwarzenneger is superior in tact to those he will meet in the narrative.

Twitter? A Threat To Film Or Just An Excuse For Falling Movie Views?

New Threat To The Film Industry

This news article is from the Press of Atlantic City, which is a city in the state of New Jersey, USA. The article was published on September 1st 2009 and is written by journalist, Michael Sragow.

The article is teaching how if people use social media e.g. Twitter to review a film, it can lead to many people choosing whether to view or ignore a new movie. It also mentions how the author has been influenced to skip a movie due to reviews by people on his Twitter account.

However, it also shows how the film industry are manipulating the use of Twitter to their advantage, for example, Weinstein Company used asocial networking on their film "Inglorious Bastards" and packed a Comic-Con film screening with people who had won tickets through Twitter. The company performed a silmilar stunt at it's Grauman's Chinese Theartre premiere, creating a Twitter Meet Up, which was attended by high ranking celebrities.

iPhone application Flixter, also helps to give both positive and negative publicity, on there people rate and review a movie and due to promotion of the movie "The Proposal" huge profits were gained.

However some believe that the internet doesn't have such a huge effect on people. The article mentions that in a previous poll 88% of people weren't bothered by what they read on Twitter.

If I could use one quote to sum up the article it would be:

"Just two years ago, if I saw a movie I loved or I hated, I'd be able to tell a dozen friends, tops,Now I can be walking out of a theater as the credits are rolling and immediately tell 500 people what I thought. ... It's never been this easy to be this influential."-John Singh.

In my own opinion I see it that Twitter can have a huge impact on the film industry, if my friends tell me that a film is going to be terrible then I will not watch it, or I'll wait for the DVD to come out and be severely reduced, however if a movie gets a hugely positive reception from my friends I will be far more likely to view it at the cinema.