In December 2012, Peter Jackson's 'The Hobbit' will be released, starring Martin Freeman. With the promise of a royal priemere, hype is already being built up 3 months in advance. With another "Hobbit" Movie coming out next year, this is only the beginning. But with so much hype already created will it last for another year?
Well in my opinion it will. Already we have 3.75" Action Figures released to keep kids entertained. With a Christmas Release as well the Action Figures have been marketed at exactly the right time to be recieved by as many children as possible. With main characters being released such as Bilbo Baggins, Gandalf and the Goblin King kids will be able to play with their favourite characters in the comfort of their own home.
With rumours of a 3-D re-release of The Lord Of The Rings, The Hobbit is also looking back into it's history, allowing fans of The Lord Of The Rings trilogy to remember the past before watching the new installment. With this prequel fim being tipped to be one of the best grossing movies of all time, to gain hype they can re-watch and remember it.
With inclusion of a video games teenagers will get involved by using Xbox and Playstation 3, this means they can get involved in the hype by playing games with their friends.
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